A little History about Music

There are many drawing extant showing that Mesopotamian cultures that thrived from 3500 to 500 B.C, already considered music an art and their writings throw light on both professional musicians and liturgical music’s existed. Did you know that the song by the Sumerian Hymn to Creation dated before 800 B.C was the oldest music extant noted in the history of music?

Musical Instruments like Harps, lyres, lutes, Reed pipes and drums were few of the Mesopotamian instruments that were preserved by the Contemporary East and West Africans. These were the times when Ancient Music was developed across various geographical regions such as Egypt, Persia, India, China, Greece and Rome. Ancient Music was classified by the characterization of the basic notes and scales, and its music may have been transmitted through oral or written systems. Egyptian Musical culture existed by the 4th Millennium B.C and during this time music was prominent for everyone, but The New Kingdom era changed the Egyptian Instruments when the era began in around 1700 B.C.This change may have reflected from delicate timbre instruments to louder ones, and for sure the singing pattern also drastically started to change.

Over time people started to compare and match their vocal tones to the Cultural Instruments and this brought in the aspect of Choruses and Orchestras in huge numbers said to have existed during the New Kingdom Era.

The Grecian Culture showed drastically improvisation of art and music as the influence originated Folk Music, The poetry of Sappho in 600 B.C was often sung in contests with melodies and rhythms based on the poetic meters. Singing was associated with all forms of literature and dance, Greek Philosophers gave great value to music and its cultural purposes and hence a complex theory of music was developed as well as methods on how to sing. While the Judaic Era around 500 B.C has preserved some melodies such as The Psalms of David and the Song of Solomon were sung and by then there was professional music and musicians who used responsorial and antiphonal style in singing the Psalms. People from all around the world started to realize that Human voice is a readily accepted portable instrument and communal singing served to bind people together.

5 Best Influence Marketing Campaigns and What You Can Learn From Them

According to Marc Pritchard, global brand building officer for Proctor and Gamble, digital marketing is dead. In his keynote address at Dmexo in 2013, he said that marketers need to look past the digital practicalities of influence marketing agency, in order to connect with customers on a more personal level.

The spirit of Pritchard’s words has been carried out in some of the most creative and successful influence marketing campaigns of recent years. If you want to create your own memorable and successful campaigns, what can you learn from those who have gone before you?

    1. Got Chocolate Milk?

Weber Shandwick were faced with the challenge of changing the image of that childhood staple, chocolate milk. Instead of being a kid’s treat, they had to turn it into an adult’s performance drink. In order to do, they turned to Pittsburgh Steelers receiver Hines Ward. Ward shared his experiences with chocolate milk, and how it helped his performance on the field, on the campaign’s Built With Chocolate Milk website.

The campaign relied on the influence popular athletes have on other athletes, and many athletes subsequently got involved, adding their voices and getting noticed. Word of mouth between the target audience means that chocolate milk successfully got its image makeover and sales have steadily increased since 2012.

    1. Why Should Cookies Have All the fun?

Tyson Foods were facing a problem with their chicken nugget sales. With the holiday season coming up, how were they going to move them out of the stores, when shoppers were going to be in the market for items like cookies? Their solution was to challenge some of the most influential people on the internet, ‘mommy bloggers’, to create Christmas scenes using chicken nuggets and condiments.

The moms involved posted their creations, and the creations of their kids, online. The response was phenomenal. Raynforest reports that Collective Bias, the company responsible for the campaign, exceeded all of their goals. In eight weeks, sales increased an average 42 percent, and the campaign had made 8.8 million total impressions. Not bad for a bunch of mommy bloggers.

    1. #NikonWarnerSound

MWW Group were asked to raise awareness of Nikon cameras by engaging with potential customers in a relatable and meaningful way. To do so, they forged a partnership with SXSW festival and created a campaign that was both creative and interactive. Representatives roamed the three-day festival with high definition Nikon cameras, allowing revellers to take pictures with them and share them on Facebook. Also, selected musicians and celebrities used Nikon cameras to film themselves at the event and create hype around it. Forbes reports that the campaign created a huge buzz around the cameras, and the associated hashtag #NikonWarnerSound became one of Twitter’s top trending topics during the entirety of SXSW.

    1. The Philips Air Fryer YouTube Campaign

If you were looking to promote a product through YouTube, you would think the easiest option is to set up a channel and begin making your own videos to demonstrate what it could do. However, it’s more difficult than you think, as there’s huge competition on YouTube for viewers. What do you do?

The people behind the Philips Air Fryer had a better idea. They teamed up with YouTube star chef Sanjay Thumma, who runs India’s most popular cookery channel, VahChef. Lighthouse Insights describes how by using Thumma’s skills to promote the Air Fryer, they could reach out to an already established audience. It was found that searches for ‘Air Fryer’ had increased dramatically during the campaign, a fantastic result for a product that had had almost no recognition beforehand.

    1. #OperaCoastSuprise

Opera Coast is a web browser with a difference, as it has no address bar, back or forward buttons, or other indicators that have become standard on most web browsers. Opera’s developers wanted users to save time in their day by using the app, so how would they promote it?

20:20MSL decided to get in contact with several influential creative people in order to promote the browser. After all, the most creative people are at their peak when ‘wasting’ time, so why not give them more time to waste? To that end, they were sent a package that included kinetic sand, which they were encouraged to use as they saw fit. Lighthouse Insights says that this personalized approach appeals to the browser’s niche audience and makes it stand out above the crowd. The best influence marketing campaigns think outside the box and reach out to their markets in new and innovative ways. It’s not enough to market your product online and hope it will be noticed; you have to find your niche and appeal to them directly, and memorably. Now you’ve learned from the best, you can create your own unique and successful influence marketing campaigns.

My Trip to the Orthodontist

Trip to orthodontist

11820 Sarcee Trail NW Calgary, AB T3R 0A1 Canada

The American Association of Orthodontists recommends that all children get a check-up with an orthodontist no later than age 7. There are many reasons for this, but here are a few of the most important:

  • Orthodontists can spot problems with baby teeth and new teeth that others may not see
  • Your child’s bite could have a problem that only an orthodontist can detect and, if caught early, the orthodontist can identify an effective treatment plan to fix the child’s bite before it gets too hard to manage.
  • Early treatment gives your orthodontist the chance to guide jaw growth, lower risk of trauma to protruded front teeth, correct harmful oral habits, improve appearance, and guide permanent teeth to a better position.
  • A child’s teeth are more easily manipulated at a young age – the more teeth that turn from baby teeth into adult teeth makes it harder for the mouth to conform to what the orthodontist needs it to do. If treatment is started early, the teeth will move much more quickly, resulting in faster treatment.

If you notice any of the following problems with your children, you should notify an orthodontist immediately:

  • Early or late loss of baby teeth
  • Difficulty in chewing or biting
  • Mouth breathing
  • Jaws that shift or make sounds
  • Grinding or clenching the teeth

By taking your child to the orthodontist calgary early, you are essentially giving them the best shot possible at a happy, healthy smile they can carry with them for the rest of their lives.

Best Outdoor Cooking Methods

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Outdoor Cooking is among the fascinating activities that most people like doing when they are out there with friends and family members. When indoors some people just prefer to eat the already prepared food rather than going to the kitchen and preparing for themselves, but in the case when the activity is taken outside many people enjoy it and they even compete in taking part.

There are different methods used when it comes to Outdoor Cooking, the method chosen depends on the kind of food to be prepared or the most convenient for the function. Below are the methods to choose from;

Charcoal grill

A charcoal grill is among the cheapest methods you can use for an outdoor trip. In the case where you prefer your food to maintain its flavor, the charcoal grill is the best method to use at your Outdoor Cooking.

Charcoal grill helps in getting a fantastic smoky aroma in your food. Therefore, if you need that flavor into your food, Charcoal grill is the best grill method to use. Also, wood chips can be used to enhance that flavor into your food.

When using Charcoal grill having the correct equipment and the fine charcoal your Outdoor Cooking can be made so easy and faster. It will on take you about twenty minutes to have your food ready for consumption.

Many people never think of using the charcoal grill during their outdoor trips due to the perception they have about the difficulty involved in cleaning. I will like to inform that the cleaning is never hectic as perceived, cleaning a charcoal grill is a very simple task. It involves dumping the wastes involved with the grill. Dumping this wastes is the same as removing a gas tank from the gas grill and refilling it whenever it is empty. This method of Outdoor Cooking will give you the best flavor you need.

Open firewood cooking

When in the outdoor trip you need all your activities to be more of outdoor, cooking over an open fire is one of the methods which looks more appealing to the trip.

In the activities like camping, open fire cooking is the best method to use because of its versatile nature. Open wood fire will enable you to roast, prepare hotdogs, boil foods, and perform much more other preparatory methods that you prefer.

Many people camping consider cooking their foods and have them without any additional taste, to have such a taste the best outdoor methods to use is open fire cooking.

Gas Outdoor Cooking grill

A gas cooking grill is the most preferred method of Outdoor Cooking by many people, generally because of the simplicity of the grill. Most gas grills make use of propane gas or natural gas as fuel.

Gas Cooking grill involves just uncovering your tool of cooking, switch it on, and get ready to cook. The gas grill takes you only ten minutes to have your food ready, it is considered to be the fastest grill method.

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Compared to other grill methods, gas grill it the easiest to clean. This is because the grill is not involved with ashes like other grills.